Macro-Market Audit
Market Overview
A bird's-eye forensic analysis of Indian FMCG. View cross-category metrics, longitudinal package contraction timelines, and cumulative consumer exposure.
Products Audited25
Avg Shrinkage Severity34/100
Avg Quantity Change-7.1%
Total Cumulative Lossā¹6942
assignment_lateKey Investigations
š Snacks Segment Contraction: Snacks pack sizes (chips, namkeens) have experienced the most aggressive contraction indexes, averaging -14.7% volume loss across Pepsico (Lays, Kurkure) and Haldirams.
š Biscuit Size Creep: A major contraction cycle is mapped in the Biscuits category, with brands Britannia and Parle cutting averages of 11% to 13% package weight since 2021.
š Zero-Reduction Exceptions: Refined cooking oils (Sunflower, Mustard) exhibit a 0% shrinkflation index. Timelines indicate price changes occur strictly at the checkout counter without packaging size changes.
Risk Summary
8 High
4 Medium
13 Low