Consumer Protection Forensic Audit

Your groceries are shrinking.
The price isn’t.

Detecting hidden quantity reductions in FMCG brands using AI-assisted digital forensics and archive timelines.

Haldiram's Aloo Bhujia: 23.6% REDUCTIONLay's Classic Salted: 19.2% REDUCTIONMaggi 2-Minute: 14.3% REDUCTIONKurkure Puffcorn: 14.3% REDUCTIONBritannia Bourbon: 13.3% REDUCTIONBritannia Jim Jam: 13.3% REDUCTIONBritannia Monaco: 13.3% REDUCTIONBritannia Good Day: 13.3% REDUCTIONParle-G Glucose: 11.0% REDUCTIONTide: 10.0% REDUCTIONKurkure Masala Munch: 9.7% REDUCTIONLay's Masala Magic: 7.7% REDUCTIONAriel Matic: 5.0% REDUCTIONSurf Excel Matic: 5.0% REDUCTIONBritannia Milk Bikis: 3.3% REDUCTION

12–18%

Less product volume since 2021

70%

Of consumers fail to notice

First of its kind

Forensic pipeline for Indian FMCG

Methodology

Our multi-layered auditing process combines archival digital forensics with real-time market tracking to expose hidden product alterations.

Digital Fingerprint Identification

Analyze products across major Indian e-commerce sites (Amazon, BigBasket, Blinkit) to identify their unique manufacturing metadata and baselines.

Longitudinal Archive Scanning

Query the Wayback Machine CDX API and extract historic price and net weight declarations from raw HTML snapshots spanning 2021 to 2026.

Algorithmic Verdict & Alternatives

Compute true unit price timelines, score severity, project future drop risk using Linear Regression, and recommend better-value alternatives using KNN.